Level Ground - Food Service Sales Representative

Food Service Sales Representative

Reports to:             Sales Navigator

Position Type:       Full-time

Schedule:               37.5 hours/week Mon-Fri

Location:                 Saanichton, BC

Expected Start date: January 2026

Level Ground’s business development team supports a co-operative, communicative, forward-thinking environment where hard work and innovation are valued.

Job Overview

This position will be the day-to-day contact for all the Level Ground brands for Food Service and Wholesale accounts.

Food Service & Account Management

  • Act as the main contact for food service leads
  • Manage account requests, and pricing inquiries within approved margins
  • Execute a strategy to grow market share within coffee shops, offices, and institutional accounts
  • Develop and maintain strong relationships through regular calls, site visits, and ongoing support
  • Implement and support promotional programs at the account level where applicable
  • Collaborate with internal teams to ensure accurate fulfillment, pricing, and service levels

Outside Sales

  • Identify new business opportunities through prospecting, referrals, and research
  • Distribute sell sheets, samples, pricing information, and equipment training materials
  • Balance in-field time with administrative work including follow-ups, proposals, and reporting
  • Confirm and improve brand presence at the account level

RFP & Institutional Sales

  • Lead the RFP process for offices, institutions, and large food service customers in collaboration with the Sales Navigator
  • Coordinate internally to gather pricing, product specs, certifications, and operational requirements

Role Expectations

To ensure clarity and confidence in the role, this position includes the following expectations:

  • Work scheduled hours as agreed upon, with flexibility as needed to support account demands
  • Participate in twice-monthly check-in meetings with the Sales Navigator to review goals and progress
  • Operate within pre-determined pricing and margin guidelines provided by the Sales Navigator
  • Maintain accurate records of account activity, opportunities, and follow-ups through our CRM
  • Represent the Level Ground group of brands professionally and consistently in all customer interactions

Role Requirements

  • 2+ years of experience in sales, customer service, account management, or hospitality-related roles
  • Strong communication skills, including phone, email, and in-person conversations
  • Experience responding to RFPs
  • Experience using CRM tools to track sales activity and pipelines
  • Experience interacting directly with customers in a professional setting, including in-person visits
  • Ability to follow established sales strategies while building confidence and independence over time
  • Valid driver’s license and ability to travel locally

Roles Assets

  • Exposure to food service, coffee, hospitality, retail, or CPG environments
  • Ability to manage your own schedule based on KPI performance

Reporting & Working Groups

This position works collaboratively with the Sales/Marketing team, reporting to the Sales Navigator

Applications

Please submit your resume and cover letter to hr@levelground.com

We thank you for your time and interest in applying for this position, however we will only be contacting candidates being considered for an interview.

If you require any accommodation in the recruitment process due to a disability, please indicate this when we contact you. We will happily work with you to find a reasonable accessibility solution.